Since 1996
Our story
Thirty years growing and distributing quality fruit, caring for the land and for the people who are part of this story.
The 30th anniversary book
Sítio Barreiras: 30 anos do Fruto do Bem
Our story told in a book by José Roberto dos Santos Júnior (in Portuguese).
Download the e-book
PDF in Portuguese · 8.8 MB
We are innovators
1
Prata bananas in the NortheastWe changed the variety and the way bananas were sold in the region.
2
Ripening roomThe first banana ripening room in Ceará was built here, in Missão Velha.
3
Refrigerated transportPioneers in transporting climate-controlled bananas in Ceará.
4
Controlled atmosphereThe first and only controlled-atmosphere room in Ceará.
5
CablewayIt carries the bunches out of the field without bruising the fruit, a first in the Northeast.
6
In-store displaysWe brought the first banana displays to supermarkets.
7
Bio-inputsWe use microorganisms to keep our farming in balance.
8
Management systemWe put in place a model that fosters human development.
9
Social project in early childhood educationWe believe a better society is built starting in early childhood.
From field to store
What we do
We take care of every stage, from planting the seedling until the fruit is on display at the supermarket.
1
We grow
Bananas grown in Ceará and Bahia, with technology and care for the soil, the water and the people.
2
We distribute
Our own fleet, ripening rooms and distribution centers deliver a variety of fruit at just the right point.
3
We manage with human values
A management system focused on results and grounded in human values.
Our fruits
Bananas are our roots. And the same structure brings a variety of selected fruits to tables across Brazil's Northeast.
Our bananas
- Prata
- Nanica
- Plantain
- Apple banana
- Pacovan
We also distribute
Tangerine
Orange
Lime- Melon
Pineapple- Apple
Pitaya- Avocado
Papaya
Our presence
Where we are
Five units in Ceará and Bahia.
Click a unit to see its contacts
If we do good,
we will reap good.
Purpose and mission
The Fruto do Bem is a consequence
The name that goes with our fruit, “fruit of good”, is also our way of thinking: results come from what we do for people, for the land and for the region.
Our mission: to produce and distribute quality fruit, respecting the environment and promoting social development.
Love
Collaboration, respect and care for people, strengthening relationships and a sense of belonging.
Peace
A climate of trust, open dialogue and balance in living together.
Truth
Transparency, clear communication and consistent actions, treating mistakes as learning.
Right action
Discipline in carrying out responsibilities and a collective effort to reach our goals.
Non-violence
Respect for people, active listening and harmonious coexistence.
Our way of managing
Focused on results, grounded in human values
Work in which everyone knows what they need to do and does it because they believe in it. Explore the eight tools of our management system.
Incentive programs
They recognize and reward the engagement and performance of people and teams.
Best of the Year
An annual event celebrating the UGB of the month, the UGB of the year, the model auditor and other highlights.
UGB do Mês
Every month, the UGB with the best score in indicators, suggestions, 5S and certified work receives an award.
UGB do Ano
The team with the best performance of the year receives a special award.
PPR
Profit sharing: the company shares what it achieves, according to each UGB's performance.
5S Program
The auditors and teams who take the best care of their workspace are recognized, with a 5S Month.
Suggestion System
Every idea put into practice is rewarded, and Suggestion Month celebrates those who contribute the most.
Professional Certification
Those who complete certification in their role receive monthly recognition.
Human Values
Love, peace, right action, truth and non-violence guide every tool and every program.
Human practices
Caring for people is part of everyday life, too.
People
The people who make it happen
Want to be part of this story?
Send us your details through the form and tell us a little about yourself.
Our future
Where we are going
We keep moving forward, steadfast in our purpose of serving society with the best we have and, above all, with the best of who we are.
Contact us
Let's talk
Would you like to work with us, propose a partnership or learn more about Sítio?
Write to us.
Social responsibility
Creche do Sítio daycare
Since 2019, full-time care for children aged 0 to 6 in rural Missão Velha. In 2025 it became the Sítio Barreiras Education Center.
Teacher training
The method born at the daycare has reached 50 municipalities and 144 rural schools, and in 2026 it goes nationwide.
From daycare to life
Children who grew up with these values now join Sítio as young apprentices and team members.
Meet the Creche do Sítio daycare
Early childhood education in human values for children aged 0 to 6,
in rural Missão Velha.